ABSTRACT
Natural building is a promising reaction to the mentioned green-washing approach to sustainable construction. It consists in looking for alternative methods of construction which significantly reduce resource consumption, provide energy efficiency without causing pollution, damaging health and eco-systems.
Natural building represents attempts, particularly in rich developed countries, to substitute a much lower impact technology for that which is currently used. Its aim is to use materials and technologies which minimize the depletion of planetary resources and thus to reduce or eliminate dangerous and damaging materials such as cement and toxic chemicals.